The Persuasion Project

The last mini-project is inspired by the work of B.J. Fogg and his colleagues at Berkeley. This in turn draws on the work of Robert Cialdini, whose work is always of interest to students, as it is so relevant to ordinary everyday life. Apparently he's the most cited social psychologist in the world. But then he would tell us that,wouldn't he? That's social validation at work :-)

We looked at IBIS-like design rationale systems as a way so structuring the design thinking for this project. These have been an interest every since James Goodlet and I worked on the SussexIBIS system many many years ago.

Tomorrow we're going to do some quick and dirty acceptability evaluation, using the Microsoft Product Reaction Card method, developed by Benedek and Miner.